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The launch of MaxContact? MC6 demonstrates Continental Tires’ continued pursuit to innovate by creating tyre technology that enables consumers not only to drive safely but also to enhance their driving pleasure and confidence. Compared to its predecessor, the new MaxContact? MC6 delivers a significant improvement in wet and dry handling, wet braking, and mileage performance. With its “When MAX Performance Counts” inspiration, it is designed to capture the imagination of drivers who seek thrilling adventures in their everyday driving and are passionate about performance.
“From a global perspective, the APAC region has established itself as Continental Tires’ growth engine. The launch of the new MaxContact? MC6 reinforces our commitment to continuously invest into this important region”, said Nikolai Setzer, Member of the Executive Board and Head of Tire Division, Continental AG. He added, “From the state-of-the-art Gen6 products and world-class manufacturing sites to cutting-edge R&D test centers, our emphasis in the APAC region fully contributes to our long-term strategy ‘Vision 2025’, where we seek to further improve the balance of our global tyre manufacturing footprint.
“Following the successful launch of UC6 & CC6 last year, we are thrilled to introduce another Generation 6 product. The MaxContact? MC6 will redefine the driving experience of our APAC consumers. It exemplifies Continental’s comprehensive automotive expertise and our ability to pave the way for “Vision Zero” by providing technologies for safer driving”, said Philipp von Hirschheydt, Executive Vice President Passenger and Light Truck Replacement Tires APAC.
“Our expertise in tyres is further enhanced by our extensive understanding of the needs specific to APAC drivers, combined with a regional network of tyre manufacturing sites in China, Malaysia, and India, as well as the Greenfield in Thailand which has recently commenced construction – which all highlight and reinforce our ‘In the market, for the market’ approach,” he added.
Beyond its dynamic qualities, the MaxContact? MC6 features include good mileage performance and low noise levels for everyday driving. The product range is available for rims with diameters from 16 to 20 inches, covering a wide range of passenger vehicle models.
Continental Tires’ commitment to innovation and excellence in the development of its products is at the core of its growth momentum in the APAC region. Its cutting-edge technology, which is exhaustively tested and in turn ensures maximum value for consumers and business partners alike, underscores the leading German tyre manufacturer’s expansion in the world’s most dynamic automotive market.
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